The Daily Wire, the right-wing media outlet founded by Ben Shapiro, is one of the most toxic sites on the internet. Its content, which spreads widely on Facebook, features disinformation on a variety of important topics, including climate change and COVID-19. And yet prominent brands that are promised ad placement in "trusted spaces for quality conversations that move our society forward" end up on The Daily Wire.
OpenWeb’s rationale and excuses for including disinformation sites like DailyWire are the same lame ones Facebook uses. Prof Galloway excoriates the latter on a regular basis.
“OpenWeb’s rationale and excuses for including disinformation sites like DailyWire are the same lame ones Facebook uses.” —IKR? Right down to the design for emotional engagement that over-targets the strongest response, that being outrage/anger.
I would be shocked if Scott Galloway does not address this. Listening to his podcast with Kara Swisher, he is very outspoken about people getting the vaccine.
How do you manage to do such thorough and such far reaching research? Your abilities should be taught in top schools where people are willing to do this hard work. Was thinking the above as I read this piece, and then read:
OpenWeb's publisher policy states that it will not partner with sites that "not align with standards of journalism" or "knowingly spreads disinformation." OpenWeb says it "believes strongly in these standards" but "does not have resources dedicated to analyzing all content released by publisher partners."
So, why do they not employ the necessary resources?
Your readers are fortunate indeed to have found your work...Kudos!
While I trust Popular Information to provide accurate, fact-checked information, I believe in this article you have misrepresented who founded Breitbart News. It was not Steve Bannon. It was Andrew Breitbart. The other point I would like to make is that advertisers still have the ability to decide which media runs their advertising. In my view, it is lazy to throw money at an advertising aggregator and hope your message ends up in the right place. Are brands being tricked? Maybe, but they have the power to prevent it.
OpenWeb’s rationale and excuses for including disinformation sites like DailyWire are the same lame ones Facebook uses. Prof Galloway excoriates the latter on a regular basis.
“OpenWeb’s rationale and excuses for including disinformation sites like DailyWire are the same lame ones Facebook uses.” —IKR? Right down to the design for emotional engagement that over-targets the strongest response, that being outrage/anger.
Thanks for your work, Judd - I’m always amazed at the information you provide us.
Terrific piece, connecting the dots most of us don’t even see. Thank you Judd!
I would be shocked if Scott Galloway does not address this. Listening to his podcast with Kara Swisher, he is very outspoken about people getting the vaccine.
A thoughtful article, well done.
How do you manage to do such thorough and such far reaching research? Your abilities should be taught in top schools where people are willing to do this hard work. Was thinking the above as I read this piece, and then read:
OpenWeb's publisher policy states that it will not partner with sites that "not align with standards of journalism" or "knowingly spreads disinformation." OpenWeb says it "believes strongly in these standards" but "does not have resources dedicated to analyzing all content released by publisher partners."
So, why do they not employ the necessary resources?
Your readers are fortunate indeed to have found your work...Kudos!
While I trust Popular Information to provide accurate, fact-checked information, I believe in this article you have misrepresented who founded Breitbart News. It was not Steve Bannon. It was Andrew Breitbart. The other point I would like to make is that advertisers still have the ability to decide which media runs their advertising. In my view, it is lazy to throw money at an advertising aggregator and hope your message ends up in the right place. Are brands being tricked? Maybe, but they have the power to prevent it.
Umm how can any self respecting advertising vendor tolerate content that refers to a founder, straight-faced, as “god-king”? I distinctly smell a rat.