On March 31, Kroger, the nation's largest supermarket chain, announced it would raise pay by $2 per hour for "all hourly frontline grocery, supply chain, manufacturing, pharmacy and call center associates." The company called this increase a "hero bonus." Kroger said the $2 increase was warranted because its hourly employees were "working tirelessly on the frontlines to ensure everyone has access to affordable, fresh food and essentials during this national emergency." It was a recognition, the company said, that "this crisis is far from over."
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