114 Comments
founding

This news encapsulates in a nutshell how and why democracies succumb to authoritarianism. Greed and lack of character. Arrogance, entitlement, and lack of gratitude for living in a free society. This spits on the victims of 9/11 and their families, not to mention the millions of Americans who fought and died over centuries to defend freedom, the rule of law, and democracy. The proper response: boycott PGA golf and their corporate supporters and advertisers. This includes watching the tours on tv or in person, buying the merchandise, etc. Let's show the PGA, the Saudis, and the rest of the world what America stands for and what Americans are made of. Judd, please keep us informed on who and how to boycott.

Expand full comment

A sad day for the PGA, an organization I formerly admired for the standards they promoted (fair play, community service, and the values associated with the game). Now they are simply another money-grubbing business willing to overlook Saudi human rights abuses. Sad day for all who love golf.

Expand full comment

There is only one word that comes to my mind after reading this: despicable.

Expand full comment

So nauseating. Feel bad for the pros who actually had a conscience and are now tarred with the bonesaw brush. They dont have a lot of options. And not that anyone cares about the laydeez, but curious about the LPGA in all of this. Ugh.

Expand full comment

The New American where integrity is up for sale to the highest bidder! Greed is good right?

Expand full comment

Follow the money straight to Monahan’s pockets. This is absolutely so egregious. I hope the players that were blindsided take a collective step back. What a crime.

Expand full comment

The greed and hypocrisy of the PGA is astounding. Let’s hope golf fans turn off their TVs. I am.

Expand full comment

Pink Floyd was right “Money it’s a hit don’t gimme that do goody good bull….”. Since the goal of golf is to have the lowest score why swing at all.

Expand full comment

Can't say I am a huge fan of golf. Now I will not be a watcher or participant of any golf promoted by the PGA. They should be mightily ashamed. They didn't even tell the players whose livelihood is affected. If these players have a shred of decency they will walk out en masse and not play for this new entity.

Expand full comment

Thanks, Judd.

Yes, how does this effect the LPGA?

And, will this new commercial entity pay taxes? Or is the PIF a new tax exempt charitable organization?

PS: Don't ask SCOTUS.

Expand full comment

Wait... let me get this straight: LIV isn't pronounced 54? It's pronounced "Live", as in "to live and let live"? You mean, like MBS did to Jamal Khashoggi? Or does to women? Or how he treats his own family?

This is a giant mountain of Bull crap... And it smells all the way down to Hell.

EFFFFF the PGA and anyone who supports them.

Expand full comment

I was hoping you would cover this explosive story Judd. Thank you. Now follow up with investigations into the money that will now be funneled to the Saudis from the sale of PGA supporting license plates in states like Minnesota where, for a contribution in addition to your annual vehicle registration, you can display license plates with a golf image on your vehicle. Where does the contribution go? To support PGA tournaments. NOW where who will get that contribution? LIV aka the Saudis? I am literally LIVid!! https://dps.mn.gov/divisions/dvs/Pages/dvs-content-detail.aspx?pageID=686&pageTitle=License+Plates+-+Specialized+Plates+-+MN+Golf

Expand full comment

Do we assume that the PGA will hold the events at the failing Trump golf clubs that the LIV people already paid for? And if so, how many players take those weeks off? Or, does the LIVified PGA threaten to sanction any player who puts principle over fealty to Trump and MbS?

Expand full comment

Long may the PGA’s money grubbing come back to haunt them.

Expand full comment

A link to the PGA sponsors: https://www.pgatour.com/marketing-partners

If the PGA doesn't need their money now, I am going to let them know my thoughts.

Expand full comment

There aren’t enough words to describe how egregious this deal is.

Expand full comment