President Trump has amassed over $400 million through his super PAC, MAGA Inc. This is an unprecedented figure, dwarfing the largest cash piles collected in previous midterm elections.
With Trump’s approval ratings hitting all-time lows and many Republican candidates in swing races struggling, Trump has finally begun spending some of this money. Television advertising funded by Trump’s operation has gone on the air.
The clearest sense of the scale of the spending is through advertising that has been reserved in key races. While these reservations can be changed, they offer the clearest view of both the scale of Trump’s efforts and his priorities. With the exception of Texas, this money is being routed from MAGA Inc. through a new Trump super PAC, No Going Back.
Since August 31, MAGA Inc. and No Going Back have reserved over $81 million in advertising.
According to FEC filings, the same groups are spending millions more on direct mail, text messages, and other activities.
The fact that the Trump operation felt it necessary, outside of Texas, to route public communications through a new super PAC called No Going Back illustrates the current unpopularity of the MAGA agenda. (Ads paid for directly by MAGA Inc. must include the line “MAGA Inc. is responsible for the content of this advertising.”)
The same dynamic is also found in the ads themselves. Some ads inaccurately accuse Democratic candidates of supporting MAGA policies. Other ads, in an effort to find an effective attack, simply use false or fabricated claims.
Trump, not Pappas, cut funding for rural hospitals in New Hampshire
In New Hampshire, Trump’s No Going Back PAC is running an ad attacking Congressman Chris Pappas, the Democratic Senate nominee, for voting “against vital funding for rural and vulnerable hospitals.”
This is false.
Pappas voted against H.R. 1, Trump’s signature reconciliation bill, which cut Medicaid spending in rural areas by $137 billion over ten years, according to an analysis by KFF. About one-third of that cut was offset by a $50 billion fund distributed to states. But H.R. 1 left rural healthcare, including rural hospitals, much worse off.
Pappas said he voted against the bill in July 2025 for that reason. In an August 2025 statement, Pappas said he opposed H.R. 1 because it “will have severe repercussions across New Hampshire communities, from our hospitals to our rural health care centers to our nursing homes.”
Now the Trump political operation is spending millions running an ad accusing Pappas of supporting cuts to rural health care spending because he opposed a Trump-backed bill that dramatically cut rural health care spending.
Ossoff did not vote to increase “taxes on working families” by $16.7 billion
In Georgia, a No Going Back ad accuses Senator Jon Ossoff (D) of voting “to raise taxes by over $16 billion on working families like yours.”
This isn’t true.
The ad cites Ossoff’s vote for the Inflation Reduction Act (IRA) in 2022. The IRA did not increase individual income tax rates for anyone. It closed some tax loopholes for individuals earning over $400,000. No working families saw their tax bill increase because of Ossoff’s vote.
What the IRA did do is create a minimum tax of 15% for profitable corporations. Some economists claim that corporate taxes will then trickle down to individuals in the form of lower wages or share prices. The $16.7 billion comes from a report attempting to quantify that effect on individuals making $200,000 or less. Even in this analysis, most of the burden falls on those making between $100,000 and $200,000 and the impact shrinks to less than $3 billion by 2027.
The ad attempts to redefine an effort to make profitable corporations pay their fair share of taxes — a proposition that is quite popular among voters — as a tax increase on working families.
Cooper did not agree to release a “convicted child molester” early
In North Carolina, No Going Back says that Governor Roy Cooper (D) “released 3500 criminals, released early.” The next line is: “This convicted child molester shot a man dead.”
The ad references Cooper’s COVID-era settlement, reached with the ACLU, to release some inmates early — mostly those already scheduled to be released within a year. The ad’s implication is clear: Jimmie Earl Speight Jr., who was charged with murder in April 2021, was among that group.
This is inaccurate.
Speight Jr. was released from prison, where he was serving a sentence for car theft, in November 2020. Cooper’s settlement was signed in February 2021. Speights Jr.’s release had nothing to do with Cooper or the settlement. (Speight Jr. was included on a list associated with the settlement because the settlement, according to WRAL, “counted some people who had already been released, before the settlement, so that the actual number of people being released would be lower.”)
The No Going Back ad is one of several blaming Cooper for crimes completely unrelated to the settlement.
Ironic how the PAC through which this money is being funneled is called No Going Back when the GOP is determined to undo decades of social progress. Then again, this is the Republican Party we're talking about here. It doesn't have to make sense.
It has been shown, through the results of recent political outcomes, that money isn't the main factor. People are wise to trump's lies, and those of the republican party, when it comes to the claims they make in their advertising. Let them spend their money in ads...it would be more productive if they sent the money to the voters, a thing they always promise and never do.
Those recently elected in spite of being outspent, such as Mayor Mamdani, are providing what they promised to citizens. That goes a lot farther than the lies the R's are spending so much money broadcasting.